What Meta is selling
Meta has put its paid features and extra AI usage under one name. Meta One, announced on Tuesday, is a subscription service spanning Instagram, Facebook, WhatsApp and Meta AI, with separate bundles for individuals and for creators and businesses.
At the bottom are single-app plans: Instagram Plus and Facebook Plus at $3.99 a month and WhatsApp Plus at $2.99. Above them sit two bundles Meta aims at heavy AI users. Core, at $7.99 a month, and Premium, at $19.99, both include the three Plus plans and expanded AI usage, with Premium carrying higher limits. Both give access to image and video generation with Meta’s Muse models and to tools such as Restyle for Instagram Stories, TechCrunch reported.
The business tiers
For creators and businesses, Meta lists four tiers with starting prices: Essential at $14.99 a month, Advanced at $49.99, Expert at $149 and Max at $499. According to TechCrunch, features scale from managing a presence and responding to customers at the bottom to scheduling, analytics, team access and the most capacity for Meta’s Business Agent at the top. Meta says the Business Agent handles customer responses on WhatsApp.
What a subscriber actually gets for the money is not fully specified. Meta declined to share exact usage limits, saying they vary by country and system conditions, TechCrunch reported. The plans page says availability varies by region, app and account type.
How many people pay
Meta said the programme has reached “15 million subscriptions and trials to-date”, a figure that does not separate paying subscribers from people on trials. It said more than 50 features have launched across its apps and Meta AI, and that it plans to extend Meta One to its Edits video app and its AI glasses.
The company was careful to say nothing is being taken away. “The core experience across our apps and Meta AI has always been free, and that’s not changing,” Meta wrote.
Why it matters
Meta has spent heavily on AI models while giving Meta AI away. Metering the expensive part, generation and agent capacity, is a way to charge the users who cost the most to serve without putting a paywall in front of the free apps. It follows Meta’s launch of Muse, a personal agent for shopping and booking, earlier this month.
The business tiers are the more direct revenue test. At $499 a month, Max is priced for companies that expect an AI agent to answer a meaningful share of their customer messages.
What to watch
Meta has not said when the service reaches Edits or its glasses, or whether it will publish usage limits. The next useful number would be how many of the 15 million are paying.
